Revolutionizing the experience of ticket office for Formula 1 enthusiaststhe group Platinum introduced non-fungible token (NFT) tickets, starting with the iconic Monaco Grand Prix. In collaboration with blockchain infrastructure company Eleminent and the web3 agency Barythe Platinum Group has created, issued and is ready to sell these innovative NFT tickets, a first in the history of Formula 1.
Beyond Access: The Extended Utility of NFT Tickets
What makes these NFT tickets unique, as described in a press release, is their extended usefulness beyond race access. Emitted on layer 2 Ethereum polygonthese tickets also offer a host of post-event benefits, such as hospitality benefits and future ride discounts, aimed at fostering brand loyalty among ticket holders.
Elie Zerbibco-founder of Barydetailed the benefits of the tickets NFThighlighting their potential to ensure the transparencythere traceabilityeffortless digital ticketing, personalization And fan engagement. Additionally, NFT tickets have been designed for easy purchase on the main website, requiring no knowledge of Web3 from the user.
Blockchain in Sports and Entertainment: A New Era
Jacques-Henri Eyraud, CEO from Elimintexpressed his excitement about the potential of the technology blockchain to redefine ticketing for sporting and entertainment events worldwide. With Web3 technologies, Eyraud envisions ticketing solutions that are not only more secure, but also adaptable to the nuances of each event. According to him, these personalized experiences will be a real game-changer for fans of various sports competitions.
For the upcoming Monaco Grand Prix, some NFT ticket holders may also be offered exclusive access to the event’s most popular evening.
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