This weekend, the emblem of kraken will be presented to millions of aficionados thanks to the collaboration of the exchange platform with the team of Formula 1 Williams Racing. Kraken, one of the largest international cryptocurrency exchange platforms, formalized a sponsorship deal with Williams Racing on March 28. According to the statement, Kraken plans to expand its global presence in F1 competitions from next year.
Following this association, the logo kraken will appear in front of millions of spectators during the season 2023 Formula 1 World Championship of the FIA, on the halo and the rear spoiler of the racing car Williams Racing FW45, driven by famed drivers Alex Albon and Logan Sargeant, who will also feature the emblem on their gear. In addition, the two entities will collaborate on the creation of limited edition caps adorned with the Kraken logo, which will be worn during certain Grands Prix.
James Bowercommercial director of Williams Racing, expressed his pride in the partnership with krakenteaming up “two of the most trusted and established brands in our respective industries“. He added that they are eager to bring fans innovative experiences in cryptocurrency and gaming. Web3in addition to supporting the exchange platform in acquiring new institutional and corporate clients through their networks and sporting events.
According to Kraken, the platform will drive cryptocurrency adoption within the motorsports industry by launching digital collectible experiences, allowing certain project holders NFT Majors of Kraken to display their collectibles on the Williams Racing rear wing next to Kraken at select Grands Prix. Mayur Gupta, CMO of Kraken, said the partnership will help demonstrate the beneficial impact that cryptocurrencies and Web3 can have on the automotive industry.
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